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The Selective Beauty Milk is perfect for the care of all hair types. Selective On Care Therapy is a line of products for professional, comprehensive hair and scalp care. The packaging is silver coated to provide effective and durable microbiological protection. The formulas are based on purified water and do not contain artificial dyes.

·         Effectively smooths hair cuticles

·         Eliminates frizz

·         Makes flyaways more manageable

·         Nourishes and fortifies hair

·         Facilitates styling

·         Protects against UV rays

·         Prevents hair from ageing

Contains 3 nutrient complexes: Ceraflux rebuilds keratin chains to strengthen and moisturise hair; Athermicflux protects hair from heat during drying, straightening and curling; Protectflux with UV filters protects hair from the harmful effects of sunlight.

How to use: Apply to washed, towel-dried hair. Brush your hair for better distribution. Do not rinse. Style as desired. It is also advisable to apply a small amount of product to dry hair before using a flat iron.

Result: Permanently smooth, nourished hair Protection from frizz, high temperatures and UV rays

We recommend using other Selective products to complement daily hair care and styling.

Selective Professional is an Italian brand of professional beauty products for hair colourisation, care and styling. Distributed to hairdressing salons, it is intended for use in the everyday work of hairdressers. The company was established in Prato, the location of the Tricobiotos laborator, which is the brand’s manufacturer. Selective products have been present in over 40 countries.


Data sheet

Data sheet

For whomFor her
Product typemilk
Special Featureswithout rinsing, UV filter
Type of hairEach type
Actionsmoothing, Termoochronne, UV protection
SeriesOn Care


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SELECTIVE ON CARE THERAPY Smooth Beauty Milk 250ml

SELECTIVE ON CARE THERAPY Smooth Beauty Milk 250ml

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SELECTIVE ON CARE THERAPY Smooth Beauty Milk 250ml

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